According to many, many, many news websites Unilever is threatening to pull their advertisements from websites which do not properly handle toxic content and fake news. Some of these news websites are reporting that "Unilever threatens to pull advertisements from Facebook and Google" but that's not completely true, since their marketing director Mr. Weed (yes that is his real name: Keith Weed), didn't specify which platforms Unilever is pulling their advertisements from, but it is pretty clear that this is an open letter to Facebook and Google.

Now, many might think that this is a smart move from Unilever. I mean, they were the second biggest global advertiser in 2017. That is pretty hefty. They probably really care about their brand. Mr. Weed wrote in his speech:

"Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society,"

and

“Consumers don’t care about third party verification. They do care about fraudulent practice, fake news, and Russians influencing the U.S. election,” Weed plans to say. “They don’t care about good value for advertisers. But they do care when they see their brands being placed next to ads funding terror, or exploiting children.”

That's really fucking cute coming from the mouth of Unilever! "A positive contribution to society". Dear Unilever, where is your positive contribution to society? You unnecessarily test your products on animals, you pollute waters, and you are a big contributor to destroying the rain forest and yet you dare to talk about these two tech giants, without naming them cause you are a little bitch, telling them that they don't positively contribute to society? You are literally DESTROYING THE EARTH. But I guess you can't see your own hypocritical behavior when you can only see dollar signs.

Unilever all of a sudden cares that their brand name is anywhere close to terror or exploiting children while they pull off practices that are as evil as the ones they are afraid to be connected to.

Seems to me that Unilever is just scared that their brand is associated with something bad and people will look into the brand and during their research they will find out that Unilever is as evil as can be. I don't know if Mr. Weed the marketing director is aware of these Unilever practices but his speech just comes off as hypocritical and otherwise quite ignorant.

Next to the fact that Unilever, an evil brand, tries to tell tech giants and their creators/users what is acceptable and what isn't is laughable at best too. Unilever advertises on television. They advertise on FOX News; the biggest bullshit news source that exists, but you don't hear them making demands over their backs.

I think Facebook and Youtube need to scoff at big brands wanting to pull their ads. Fuck em. The future of advertising doesn't lay in the television landscape but on the world wide web. Both Facebook and Google are the biggest brands on the internet. Unilever can't just make demands like this. Facebook and Google need to call out Unilever for their hypocrisy and tell them that if they don't like it that they can go somewhere else with their advertisements. I mean, where else can they advertise if not on Facebook or Google; Bing? Yahoo? Myspace? If you don't advertise on Facebook or Google you are missing out. Both tech giants should kick big companies to the curb and tell them to take a seat and know their place. They need to stop bending over backwards for the $$$. As long as both platforms are doing well, these big brands will scour back. Facebook and Google need to stop acting like complete doormats for these big advertising brands, especially Google. Youtube is constantly being under attack because advertisers don't get what they want. Guess what: life isn't about you and this is the internet. It is free for all. Either you adapt or you leave. Take a pick.

I find it fine that advertisers want to call out platforms where they advertise when things are going haywire. But they all act like platforms have to meet their demands, like a bunch of bullies. And they keep bullying because no one is stopping or speaking up to them. Fight back a little and tell them to know their place. No one and nothing is perfect, everything will have imperfections and will need improving. Advertising companies need to understand this and stop thinking that they can change the world by pulling their advertisements. Maybe they need to take a step back and look at their own companies and fix shit there before trying to tell other companies what to do and fit their little agenda of perfection.